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1- Department of Nursing, University of Social Welfare and Rehabilitation Sciences, Tehran, Iran. & Student Research Committee, University of Social Welfare and Rehabilitation of Sciences, Tehran, Iran.
2- School of Behavioral Sciences and Mental Health, University of Social Welfare and Rehabilitation of Sciences, Tehran, Iran.
3- University of Social Welfare and Rehabilitation Sciences, Tehran, Iran
4- Department of Nursing, University of Social Welfare and Rehabilitation of Sciences, Tehran, Iran. , msflir@yahoo.com
Abstract:   (128 Views)
Background & Aims: The image of nursing in social media plays a crucial role in shaping nurses' professional identity, public trust in the healthcare system, and recruitment in the nursing profession. With the growing influence of social media, it is important to examine how nursing is portrayed in these platforms.
Materials & Methods: In this study, nursing-related resources on social media were purposefully searched and the content of the findings was analyzed in a narrative manner. Relevant articles published between 2019 and 2025 were searched in national (Magiran, SID) and international (Scopus, PubMed, Web of Science) databases using Persian and English keywords (nursing, nurses, social media). After removing duplicates and irrelevant studies, and assessing quality, 12 articles were included in the final analysis.
Results: The findings revealed diverse and sometimes contradictory portrayals of nurses in social media. Positive images included "nurse as hero," "angel," and "multi-tasker," while negative images included "victim" and "wrongdoer." These representations appeared across platforms such as Twitter, Instagram, Facebook, LinkedIn, newspapers, and films.
Conclusion: Stereotypical and sometimes inaccurate portrayals of nursing in the media can negatively impact professional identity, job satisfaction, and public trust. Therefore, it is essential for the media to adopt a scientific, accurate, and responsible approach in representing nurses to help strengthen the professional standing of nursing.
     
Type of Study: Review | Subject: nursing
Received: 2025/02/21 | Accepted: 2025/03/21 | Published: 2025/03/21

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Iran Journal of Nursing

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