Volume 27, Issue 89 (Aug 2014)                   IJN 2014, 27(89): 50-60 | Back to browse issues page

XML Persian Abstract Print

Download citation:
BibTeX | RIS | EndNote | Medlars | ProCite | Reference Manager | RefWorks
Send citation to:

Rahim Nia F, Aref M. The Effect of Internal Marketing and Job Rotation on Nurses’ Turnover Intention. IJN. 2014; 27 (89) :50-60
URL: http://ijn.iums.ac.ir/article-1-1842-en.html
Doctoral candidate of human resource management, Faculty of Economics and administrative Sciences, Ferdowsi University of Mashhad, Mashhad,Iran. (Corresponding author). Tel:+98 9155188743 Email: Masoumeh.Aref@stu-mail.um.ac.ir
Abstract:   (3134 Views)


  Background & Aims: Nurses as one of the main pillars of health sector, have often been noteworthy for researches. Due to the sensitivity of their working conditions and high burnout, this study has attempted to examine organizational commitment and some factors affecting nurses’ intention to leave.

  Material & Methods: It was a correlational study. The study population was all nurses working in specialized public hospitals of Mashhad from which, 180 registered nurses were recruited through proportional to size stratified random sampling. Data was collected using a combined questionnaire including Internal Marketing Questionnaire by Gronroos, Job Rotation questionnaire by Chen et al., Organizational Commitment Questionnaire by Kim et al., Turnover Intention and Person- organization fit by Alniacik et al. To examine the data, the structural equation modeling using Amos software (v.21) was employed.

  Results: There was a significant positive correlation between internal marketing and organizational commitment (p‹0.05, ß=0.35), also job turnover on organizational commitment (p‹0.05, ß=0.22) and the moderating role of P-O fit on turnover intention was confirmed (p‹0.05).

Conclusion: As internal marketing and job rotation has a positive relationship with organizational commitment and the latter has a negative relationship with turnover intention of nurses, then considering these variables and the moderating role of person-organization fit, the managers can reduce turnover intention of nurses.
Full-Text [PDF 906 kb]   (1318 Downloads)    
Type of Study: Research | Subject: nursing
Received: 2014/05/20 | Accepted: 2014/08/16 | Published: 2014/08/18

Add your comments about this article : Your username or Email:
Write the security code in the box

© 2015 All Rights Reserved | Iran Journal of Nursing

Designed & Developed by : Yektaweb